If you were to ask the top executives at Caltex or Nike about the importance of having a good logo design and they may likely end up giving you a a lecture an in-depth lecture. To put it succinctly, good logos are good for business.
If your business is just getting started, you would most likely need all the help you can possibly get starting with a good logo design. During your search for logo designers you would have encountered many sites offering logo design as well as DIY logo designs. Which should you take up?
To help you come to a decision, here are a few points to consider on both options.
DIY Logo Design Sites
By using ‘logo design software’ clients are presented the chance to ‘design’ their very own logo. Frankly speaking, users end up piecing together pre-fab designs and personalizing them by fidgeting with the colors and placements of the images given. These cookie cutter designs are fast to produce and are very cheap but they do have their drawbacks.
For starters, these logos would likely not be totally unique especially if someone else has used the same image from the same source site. To help reduce this problem, these sites do provide thousands of clip art samples to pick from to reduce the chances of the same images being used by some other party.
Having said that, all it takes is one other party utilizing the same image, to ruin your trademarking ambitions. Companies with logos featuring public domain images would find it practically impossible to get their logos trademarked.
Designs By custom logo design
Generally, custom logo designs by logo design pros are more professional looking than those produced by DIY sites. A large number of online based designers charge between $50 and $250 to produce a unique corporate logo for you in 24 to 72 hours.
However, the net is loaded with custom logo design agencies presenting services at roughly the same prices. Here are a few heads up to help you pick the ones that afford the best value for money.
Revisions
Make sure you choose a design company that provides unlimited or at least 12 revisions with your design package. Some designers only offer a single revision and charge you for any additional changes.
100% Satisfaction Guarantee
There are times, no matter how hard they try, designers find themselves unable to satisfy their clients. A 100% satisfaction guarantee would make sure the customer gets back his investment in the unfortunate event of such cases.
Final Files
There are certain design firms which charge for high-res files. Examine the small print and make sure you choose firms which afford you multiple file formats along with your final logo design at the price quoted when you sign up. You would require these files if you ever decide to use your logo design for print purposes.
In short, always hire a professional logo designer unless you are unable to spend $50 - $100 on design fees. Taking into account that your company’s image would likely be at risk if you don’t, it is definitely money well spent.
Rex Hunter has been in the world of advertising for close to 15 years. He argues the importance of affordable quality image and branding for new businesses. Click here for custom logo design at only $69.97. 100% Satisfaction Guaranteed. View Logo Samples Now!
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